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Olovo x Peremotka SS25

A campaign for Olovo's SS2025 collaboration with Peremotka, the beloved Russian vintage archive, reissuing seven rare pieces from labels including American Climax, Norma Kamali, and Emanuel Ungaro. The collection pulls from a safari aesthetic rooted in 1960s expedition dressing, brought forward without nostalgia getting in the way.

Featuring Nancy Schneider, with MYSH handling creative direction, full production, and post production. The brief was to let the clothes carry their own history while feeling entirely of now.

Category

Creative direction | Production | Post-Production

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